Studio
A small workshop, long-lived products.
KELD Digital is an independent product studio based in Türkiye. We don’t do client work. All our time goes into our own products: from idea to store, and every day after.
Name
Keld means spring.
In Old Norse, kelda is the spring where water rises out of the rock. A spring doesn’t feed a single stream but everything around it.
That’s how we think of KELD: not a source for one app, but for products that feed each other.
kelda
Old Norse · noun
spring, well; a source of water.
Slogan
Where clarity meets craft.
ClarityNetlik
One job per screen. One idea per sentence. Nobody using it should have to think about what to do next.
CraftZanaat
The details you don’t see: the length of a transition, a mascot’s posture, the tone of an error message. That’s usually where the difference is.
Purpose
Our aim is an ecosystem.
Each product should make sense on its own. Together they should say more: the same care, the same principles, the same voice. Claspy and Klennord are the first two worlds of that ecosystem.
How we work
- 01
Only our own products
We don’t take client projects. Every line we write and every screen we draw is for our own products.
- 02
Design and engineering at one table
The people who draw the product and the people who write it sit at the same table. Decisions aren’t made in separate rooms.
- 03
Two languages from day one
Our products are born in Turkish and English. Translation isn’t a layer added later.
- 04
After the store
Updates, new content and answering every question that comes in are the work itself.
Principles
Clarity and craft, in four sentences.
- 1
Feeling first, features second.
We don’t design a product from a feature list but from the feeling it leaves with the person using it. Features are there to carry that feeling.
- 2
Data belongs to its owner.
In Claspy, answers stay between the two of you. In Klennord, you choose who sees each collection. In both, you can delete your account yourself.
- 3
Less, but finished.
We’d rather hold a half-done feature back than ship it. Everything that goes out has an owner and a reason.
- 4
Launch is a beginning.
Putting a product on the store is not the moment the work ends. A new theme opens in Claspy every month. We listen, fix and grow.
An email is all it takes to say hello.
If you have a question about one of our products, or an idea for press or a partnership, write to us. We don’t take client projects. All our time goes into our own products.